一、导读：
Key words & expressions involved
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1.witness n./vt.
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2.edition n.
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3.spring up
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4.broadcast vt./n.
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5.advertising n.
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6.persuade vt.
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7.channel n.
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8.peak n./adj./vi.
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9.boost vt.
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10.get across
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11.rating n.
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12.sponsor n./vt.
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13.absorb vt.
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14.discount n./vt.
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15.brighten up
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16.housing n.
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17.amuse vt.
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二、导思：【课文定位】根据语境推测下列划线单词或者短语的中文意思并且反复诵读
1. The past decades have witnessed the rapid development of....
2. ..., news websites with no print editions sprang up.
3. In other words, it tries to persuade people to buy...
4. ...will also create a desire to buy, thus boosting business.
5. And what message does it try to get across?
6. Some films are now sponsored by leading brands, ...
7. We absorb these marketing messages without thinking...
8. ...advertisements that are tailored to special needs.
三、导学&导练
A. 借助字典查下列单词的词性转化
1. _________ n.版本;一份,一期 →_________ vt.编辑;校订 →_________ n.编辑,编者
2. _________ n.互动;互相作用 →_________ v.互相影响;互相作用
3. _________ v.登广告;公布,征聘;展现,宣传 →_________ n.广告,启事;广告活动
→_________ n.广告活动,广告业
4. _________ vt.说服;使信服 →_________ n.说服,劝说;信仰 →_________ adj.有说服力的
5. _________ n.心理,心理特征;心理学 →_________ adj.心理的;心理学的;精神上的→_________ n.心理学家,心理学研究者
6. _________ adj. 值得纪念的，难忘的→_________v. 记住；熟记→_________ n.
7. _________ vt.理解,掌握;吸收 →_________ adj.全神贯注的,一心一意的
8._________ vt.(提供)消遣;逗笑 →_________ n.消遣,娱乐;乐趣 →_________ adj.有趣的, 好玩的; 引人发笑的 →_________ adj.逗乐的,觉得好笑的
B. 掌握核心单词的用法
1. witness n. 目击者; 证人; 见证人 vt. 见证; 当场看到，目击(尤指罪行或事故);
是发生…的地点(或时间);是…的迹象
n. Witnesses to the crash 空难目击者
His good health is a witness to the success of the treatment.
他身体健康证明这种疗法是成功的。
v. Anyone who witnessed the attack should call the police...目睹这次袭击的人都应向警方报告。
Recent years have witnessed a growing social mobility. 近年来人们的社会流动性越来越大。
2. edition n. 版本;一份;一期;版次
a paperback/hardback edition 平装 / 精装本
the second edition of the program 这档节目的第二期
The dictionary is now in its sixth edition. 本词典现在是第六版。
edit v. 编辑;编纂;校订;编选;编集;主编 editor n. 编辑;主编;校订者;编者
This draft text will need to be edited. 这篇草稿需要校订。
E dit a magazine 主编一份杂志
3. spring up 迅速出现，突然兴起 (sprang-sprung)
A doubt sprang up in my mind. 我脑海里突然冒出一个疑团。
Many high-rise buildings spring up all over the city. 许多高层建筑在这座城市拔地而起。
4. broadcast n. 广播节目;电视节目 vi.&vt. 广播;传播 (broadcast, broadcast)
n. a live broadcast of the match 那场比赛的现场直播
v.The concert will be broadcast live tomorrow evening. 音乐会明晚将现场直播。
I don't like to broadcast the fact that my father owns the company.
我不想宣扬这家公司为我父亲所有。
broadcasting n. (无线电和电视的)节目制作和播放;广播
work in broadcasting 从事广播工作
5. advertising n. 广告活动；广告业
radio/TV advertising 广播 / 电视广告 an advertising campaign 广告宣传活动
advertise v. (为…)做广告;登广告;公布，征聘;
to advertise a product 做广告宣传产品
advertise for a new sales manager 公开征聘一位新的销售经理
advertisement n. 广告;启事;广告(样)品;广告活动;广告宣传
6. persuade vt. 劝说;说服;使信服;使相信
persuade sb to do sth. persuade him to attend the meeting 劝服某人做某事
persuade sb into doing sth. persuade her into attending the meeting 劝服某人做某事
persuade sb that ... It is difficult to persuade him that no one is cheating him.
很难让他相信没人骗他。
be fully persuaded of ...
I am still not fully persuaded of her honesty. 我还不能完全相信她的诚实。
persuasion [U] 说服；劝说
She agreed to come, after a little gentle persuasion. 经过一阵细心劝说，她表示愿意来。
persuasive adj. 有说服力的，能使人信服的;劝说的，劝诱的
persuasive arguments 令人信服的论点
7. channel n. 频道;渠道;电视台;途径;方法;水渠
a movie/sports channel 电影 / 体育台
Music is a great channel for releasing your emotions. 欣赏音乐是宣泄情感的好方法。
water channels in the rice fields 稻田里的水渠
8. peak n./adj./vi. 顶峰；山峰；高峰时期的；达到高度
n. a mountain peak 山峰
at its peak/reach its peak 达到顶峰/高峰
adj. peak hours（交通、用电等的）高峰时间
a peak season 旺季
v. Wind speeds peaked at 105 miles per hour yesterday.
昨天的风速最高达到最高达每小时105英里。
9. boost vt. 促进;使增长;使兴旺 n. 提高;帮助;激励;增长
v. boost profits 提高利润 boost sb’s confidence/morale 增强某人的信心/士气
n. a boost in car sales 汽车销售额的增长
The tax cuts will give an important boost to the economy. 减税将给经济带来重要的推动力。
Winning the competition was a wonderful boost for her confidence.
赢得了那场比赛使她信心大振。
10. get across (被)传达;(使)被理解;把…讲清楚
I spoke slowly, but my meaning didn’t get across (to them).
我讲得很慢，但我的意思还是没有被(他们)理解
I didn’t get my meaning across (to them). 我的意思没有被(他们)理解
11. rating n.等级;级别;收视率;价格;费用
The president had a popular approval rating of 39% . 民众对总统的支持率为39%。
The show has gone up in the ratings. 这个节目的收视率上升了。
rate n. /v.
n. 速度;进度;比率;率
a high/low/rising rate of unemployment 高 / 低 / 不断增长的失业率
a high success/failure rate 很高的成功 / 失败率
The disease is spreading at a rapid rate. 这种疾病正在迅速蔓延。
v. 评估;评价;估价;认为…是好的;看好;划分等级
The university is highly rated for its research. 这所大学因其研究工作而受到高度评价。
The show was rated (as) a success by critics. 评论家们认为这次演出是成功的。
She is currently rated number two in the world. 她目前排名世界第二。
12. sponsor n. 赞助商;赞助者;为慈善活动捐资的人
vt. 主办;举办;赞助;为慈善活动捐资;资助
n. Coca-Cola is an official sponsor of this event. 可口可乐是这项赛事的官方赞助商。
sponsors for a charity walk 竞走义赛的捐款者
v. sponsor sports events 赞助体育赛事
sponsor her through college. 资助她读完大学
13. absorb vt. 理解;掌握;吸引全部注意力
It’s difficult to absorb so much information all at once.
要一下子消化这么多资料，真是很难。
This work had absorbed him for several years. 这项工作曾使他沉迷了好几年。
adj. an absorbing game 一场引人入胜的游戏
(be) absorbed in Absorbed in painting, John didn’t notice evening approaching.
沉浸在画画中，约翰没有注意到夜幕降临。
14. discount n. 折扣 v. 打折出售
n. get/offer a discount 得到 / 提供折扣
discount prices 折扣价 a discount shop打折商店
offer a 10% discount on the sofas 给沙发售价打九折
sell everything at a discount 销售的所有商品都打折
v. Will you discount 10 percent? 能打九折吗？
15. brighten up 开颜;快乐起来;使生色;为…增辉添彩;（使）好转;（使）变得乐观;（天气）放晴
According to the forecast, it should brighten up later. 根据天气预报，晚一点天应该会转晴。
The news makes us all brighten up. 这消息让大家的心情舒畅起来。
A personal letter will usually brighten up a person’s day.
一封私人来信往往就能使人一天心情愉快。
Fresh flowers will brighten up any room in the house.
鲜花会使屋里的任何房间都亮丽生色。
16. housing n. 住房，住宅
public/private housing 公共 / 私人住房
poor housing conditions 恶劣的居住条件
Housing is a key driver of the economy. 住房是拉动经济的主要因素。
17. amuse vt. (使)娱乐;逗乐;逗笑;(提供)消遣
They sang songs to amuse themselves. 大家一起唱唱歌，娱乐娱乐。
amusing adj. 有趣的;好笑的;逗人笑的;有乐趣的
an amusing story 逗人笑的故事
amused adj. 好笑的;逗乐的
We were all amused at his stories. 我们都被他的故事逗笑了。
There was an amused look on his face. 他面带愉悦的神情。
amusement n. 可笑;愉悦;娱乐;娱乐活动;游戏;消遣活动
amusement parks 游乐园
They played cards for amusement. 他们靠打牌来消遣
Her eyes twinkled with amusement. 她的眼睛闪耀着愉悦的光芒。
To my amusement he couldn't find his own house. 使我感到好笑的是，他竟找不到自己家。
四、达标导练：（20min）
（一）词汇语法填空 (共30题：每小题1分，共30分)
1. Police have appealed for _________ (witness)to the accident.
2. He has been witness ________ a terrible murder.
3. His smile is ________ witness to his new found happiness.
4. He became convinced of the need for cheap ________ (edit) of good quality writing.
5. She's the ________ (edit) of a new collection of ghost stories.
6. Before long he took over the ________ (edit) of the magazine.
7. They're showing the ________ (edit) highlights of last month's game.
8. She went up __ the platform and played two piano pieces.
9. They found a spot on a rocky platform ________ they could pitch their tents.
10. The investment banks in real sense ________ (spring) up in the late 18th Century.
11. His doubts spring _________ too much experience of failure.
12. The town springs ________ life during the carnival.
13. Price is determined through the ___________ (interact) of demand and supply.
14. Teachers have a limited amount of time to interact _________ each child.
15. This will make videogames more __________ (interact) than ever.
16. __________ (member) of the club has declined from 70 to 20.
17. The European Builders Confederation has ________ membership of over 350,000 building companies.
18. Each colour __________ the chart represents a different department.
19. The band's last single shot straight to number one _________ the charts.
20. The band topped _________ charts for five weeks with their first single.
21. Cook ________ (chart) the coast of New Zealand in 1768.
22. The music faded down and __________ special news broadcast began.
23. The interview ____________ (broadcast) on the same day he was invested as President.
24. His fee is a drop in the ocean compared with the real cost of __________ (broadcast).
25. Digital TV ___________ (broadcast) for mobile phones equipped with special receivers began in Japan's major urban areas Saturday.
26. He gave up his job in __________ (advertise) because he couldn't stand the pace.
27. The cruise ____________ (advertise) as the 'journey of a lifetime'.
28. They advertised __________ a young girl to look after the children.
29. Actually, __________(advertise) foods rarely look exactly like the real food they’re selling.
30. This shows how people are influenced by TV ____________ (advertise).
（二）完成句子 (共10题：每小题1分，共10分)
1. Groups of new, modern buildings have _________ _________ (突然兴起)along the river.
2. These are unique ways for one species to _________ _________ (与...互动) another.
3. There will be ________ ________ _________ (现场直播) of a seven-hour train trip.
4. We managed to _________ him _________ accepting our plan. (说服某人...)
5. They will _________ _________ (征聘)someone to manage the hotel.
6. They may only have a limited amount of time to _______ their points ________ _______ the experts. (把...向某人讲清楚)
7. A person should ________ _________ ________ (专注于) stepping well in his life course.
8. These shirts are sold _______ _______ ________ (打折) because some sizes are not available.
9. Your smile can _________ _________ (使生色) the most dullest of days.
10. ________ _________ ________ _________ (令我们非常好笑的是),his false beard fell off.
五、课后巩固训练：（40min）
词汇语法填空 (共62题：每小题1分，共62分)
1. Customers see so many ads every day that ___________ (advertise) must work hard to get their message across.
2. We placed an advertisement __________ a cleaner in the local paper.
3. The authorities used quiet ___________ (persuade) instead of the big stick.
4. Foolishly, I allowed myself _______________ (persuade) to enter the contest.
5. He asked her again in the vain hope that he could persuade her ____________(come).
6. They tried to persuade us _________ the truth of the report.
7. My friend tried to persuade me __________ buying insurance for my son.
8. The debate completely changed course after Jane made her __________ (persuade) speech.
9. Students find that all historians argue reasonably and ___________ (persuade).
10. South China Sea is an important sea channel ______ communicating with Europe and Asia.
11. The series goes out at 10.30pm, Fridays, __________ Channel 4.
12. Your body is __________ its peak when you're young.
13. Without __________ major boost in tourism, the economy will suffer even further.
14. The park is expected to be a boost __________ tourism.
15. The best method of farming for most people is probably traditional farming ________ (boost) by science.
16. China's enormous boost __________ steel production has greatly changed the world market
17. Victory in the last game gave them a ____________ (psychology) advantage over their opponents.
18. Boys mature more slowly than girls, both physically and ____________ (psychology).
19. You can claim back the tax on your __________ (purchase).
20. The company has just announced its £ 27 million purchase __________ Park Hotel
21. No one in her right mind would make such _____ major purchase without asking questions.
22. The painting will be a lasting ___________ (memory) to a remarkable woman.
23. Her husband wants to make their honeymoon a __________ (memory) trip for her.
24. Most said students should spend less time ___________ (memory) facts and have more space for creative activities.
25. The _________ (memory) service will be held at a local church.
26. The crowd observed a minute's silence ________ memory ________ those who had died.
27. If one man guards the pass, ten thousand are unable to get _________.
28. His points _________ (get) across easily because he used few technical terms in it.
29. He caught hold of her wrists so she couldn't get __________.
30. The lights changed to red before I could get _________.
31. The campaign is trying to get the message ________ ________ young people that drugs are dangerous.
32. This procedure ensures correct ___________ (place) of the pipes.
33. The parking areas in the town are few, but properly _________ (place).
34. In a recent poll, the environment is rated ______ the number one issue by30% of the voters.
35. Education has been given a high-priority _________ (rate) by the new administration.
36. Most people walk __________ an average rate of 5 kilometres an hour.
37. No matter how many stars a hotel _________ (rate), most importantly it should meet customer expectation.
38. __________ (sponsor) the local team is good for public relations.
39. The __________ (sponsor) walk will raise money for AIDS care.
40. Any changes will have to wait until __________ (sponsor) can be found.
41. He stood still, __________ (absorb) every detail of the street.
42. Nutrients from the digested food can be absorbed _________ the blood.
43. Children will find other exhibits equally _________ (absorb).
44. He stopped and watched with amusement to see the child so _________ (absorb).
45. You become so deeply absorbed _________ an activity that you lose track of time.
46. He nodded absently, his attention ___________ (absorb) by the screen.
47. Customers are offered ________ 10% discount if they pay cash.
48. It's a new shop selling __________ (discount) clothing.
49. People who work in the trade can buy their books _________ a discount.
50. Much of what he says must __________ (count); he imagines things.
51. We can tailor the program _________ the patient’s needs.
52. All newbies are offered an individually _____(tailor) training and development programme.
53. How much will this coat cost, including material and _________(tailor)?
54. Special programmes of study _________ (tailor) to the needs of specific groups.
55. Both artificial and natural light will brighten _________ a room, making it look bigger.
56. Just like a burning candle, mother always _________(bright) those cold winter nights for us.
57. The projected _________ (house) development will go ahead next year.
58. Playing with water can keep children _________ (amuse) for hours.
59. He was amused _________ (see) how seriously she took the game.
60. He had a terrific sense of humour and could be very _________(amuse).
61. Both of them looked at him with that curious and slightly __________ (amuse) expression.
62. The ___________ (amuse) park is open daily from May to October inclusive.
六、反思感悟：
1. 导读部分重点词汇的词性变化规律记住了吗？
2. absorb在不同语境中的含义能分清吗？ |