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一、导读： Key words & expressions involved 1. witness n.&v. 2. edition n. 3. broadcast vt.&n. 4. persuasion n. 5. persuade v. 6. advertise v. 7. sponsor v. 8. absorb v. 二、导思：【课文定位】根据语境推测下列划线单词或者短语的中文意思并且反复诵读 1. The past decades have witnessed the rapid development of.... 2. ..., news websites with no print editions sprang up. 3. In other words, it tries to persuade people to buy... 4. ...will also create a desire to buy, thus boosting business. 5. And what message does it try to get across? 6. Some films are now sponsored by leading brands, ... 7. We absorb these marketing messages without thinking... 8. ...advertisements that are tailored to special needs. 三、导学&导练 A. 借助字典查下列单词的词性转化 1. _________ n.版本;一份,一期 →_________ vt.编辑;校订 →_________ n.编辑,编者 2. _________ n.互动;互相作用 →_________ v.互相影响;互相作用 3. _________ v.登广告;公布,征聘;展现,宣传 →_________ n.广告,启事;广告活动 →_________ n.广告活动,广告业 4. _________ vt.说服;使信服 →_________ n.说服,劝说;信仰 →_________ adj.有说服力的 5. _________ n.心理,心理特征;心理学 →_________ adj.心理的;心理学的;精神上的→_________ n.心理学家,心理学研究者 6. _________ vt.理解,掌握;吸收 →_________ adj.全神贯注的,一心一意的 7. _________ vt.(提供)消遣;逗笑 →_________ n.消遣,娱乐;乐趣 →_________ adj.有趣的, 好玩的; 引人发笑的 →_________ adj.逗乐的,觉得好笑的 B. 掌握核心单词的用法 1. witness n. 目击者; 证人; 见证人 v. 见证; 当场看到，目击(尤指罪行或事故); 是发生…的地点(或时间);是…的迹象 witnesses to the crash 空难目击者 His good health is a witness to the success of the treatment.他身体健康证明这种疗法是成功的。 Anyone who witnessed the attack should call the police... 目睹这次袭击的人都应向警方报告。 Recent years have witnessed a growing social mobility. 近年来人们的社会流动性越来越大。 2. edition n. 版本;一份;一期;版次 a paperback/hardback edition 平装 / 精装本 the second edition of the program 这档节目的第二期 The dictionary is now in its sixth edition. 本词典现在是第六版。 edit v. 编辑;编纂;校订;编选;编集;主编 editor n. 编辑;主编;校订者;编者 This draft text will need to be edited. 这篇草稿需要校订。 edit a magazine 主编一份杂志 3. spring up 迅速出现，突然兴起 A doubt sprang up in my mind. 我脑海里突然冒出一个疑团。 Many high-rise buildings spring up all over the city. 许多高层建筑在这座城市拔地而起。 4. membership n. 会员;会员资格;(统称)成员;会员人数 a membership card/fee 会员卡；会费 Ukraine is applying for membership of NATO. 乌克兰正申请成北约成员国。 The club has a membership of more than 500. 俱乐部的会员人数超过了500名。 5. broadcast n. 广播节目;电视节目 vi.&vt. 广播;播送;散布;传播 (broadcast, broadcast) a live broadcast of the match 那场比赛的现场直播 The concert will be broadcast live tomorrow evening. 音乐会明晚将现场直播。 I don't like to broadcast the fact that my father owns the company. 我不想宣扬这家公司为我父亲所有。 broadcasting n. (无线电和电视的)节目制作和播放;广播 work in broadcasting 从事广播工作 6. advertising n. 广告活动；广告业 radio/TV advertising 广播 / 电视广告 an advertising campaign 广告宣传活动 advertise v. (为…)做广告;登广告;公布，征聘; to advertise a product 做广告宣传产品 advertise for a new sales manager 公开征聘一位新的销售经理 advertisement n. 广告;启事;广告(样)品;广告活动;广告宣传 7. persuade vt. 劝说;说服;使信服;使相信 persuade him to attend the meeting persuade her into attending the meeting It is difficult to persuade him that no one is cheating him. 很难让他相信没人骗他。 I am still not fully persuaded of her honesty. 我还不能完全相信她的诚实。 persuasion [U] 说服；劝说 She agreed to come, after a little gentle persuasion. 经过一阵细心劝说，她表示愿意来。 persuasive adj. 有说服力的，能使人信服的;劝说的，劝诱的 persuasive arguments 令人信服的论点 8. channel n. 频道;渠道;电视台;途径;方法;水渠 a movie/sports channel 电影 / 体育台 Music is a great channel for releasing your emotions. 欣赏音乐是宣泄情感的好方法。 water channels in the rice fields 稻田里的水渠 9. boost vt. 促进;使增长;使兴旺 n. 提高;帮助;激励;增长 boost profits 提高利润 boost sb’s confidence/morale 增强某人的信心/士气 a boost in car sales 汽车销售额的增长 The tax cuts will give an important boost to the economy. 减税将给经济带来重要的推动力。 Winning the competition was a wonderful boost for her confidence. 赢得了那场比赛使她信心大振。 10. get across (被)传达;(使)被理解;把…讲清楚 I spoke slowly, but my meaning didn't get across (to them). 我讲得很慢，但我的意思还是没有被(他们)理解 I didn't get my meaning across (to them). 我的意思没有被(他们)理解 11. rating n.等级;级别;收视率;价格;费用 The president had a popular approval rating of 39% . 民众对总统的支持率为39%。 The show has gone up in the ratings. 这个节目的收视率上升了。 rate n. 速度;进度;比率;率 a high/low/rising rate of unemployment 高 / 低 / 不断增长的失业率 a high success/failure rate 很高的成功 / 失败率 The disease is spreading at a rapid rate. 这种疾病正在迅速蔓延。 v. 评估;评价;估价;认为…是好的;看好;划分等级 The university is highly rated for its research. 这所大学因其研究工作而受到高度评价。 The show was rated (as) a success by critics. 评论家们认为这次演出是成功的。 She is currently rated number two in the world. 她目前排名世界第二。 12. sponsor n. 赞助商;赞助者;为慈善活动捐资的人 vt. 主办;举办;赞助;为慈善活动捐资;资助 Coca-Cola is an official sponsor of this event. 可口可乐是这项赛事的官方赞助商。 sponsors for a charity walk 竞走义赛的捐款者 sponsor sports events 赞助体育赛事 sponsor her through college. 资助她读完大学 13. absorb vt. 理解;掌握;吸引全部注意力 Plants absorb oxygen. 植物吸收氧气。 It’s difficult to absorb so much information all at once. 要一下子消化这么多资料，真是很难。 This work had absorbed him for several years. 这项工作曾使他沉迷了好几年。 She is totally absorbed in her book. 她完全被这本书迷住了。 an absorbing game 一场引人入胜的游戏 14. discount n. 折扣 v. 打折出售 get/offer a discount 得到 / 提供折扣 discount prices 折扣价 a discount shop打折商店 offer a 10% discount on the sofas 给沙发售价打九折 sell everything at a discount 销售的所有商品都打折 15. brighten up 开颜;快乐起来;使生色;为…增辉添彩;（使）好转;（使）变得乐观;（天气）放晴 According to the forecast, it should brighten up later. 根据天气预报，晚一点天应该会转晴。 The news makes us all brighten up. 这消息让大家的心情舒畅起来。 A personal letter will usually brighten up a person's day. 一封私人来信往往就能使人一天心情愉快。 Fresh flowers will brighten up any room in the house. 鲜花会使屋里的任何房间都亮丽生色。 16. housing n. 住房，住宅 public/private housing 公共 / 私人住房 poor housing conditions 恶劣的居住条件 Housing is a key driver of the economy. 住房是拉动经济的主要因素。 17. amuse vt. (使)娱乐;逗乐;逗笑;(提供)消遣 They sang songs to amuse themselves. 大家一起唱唱歌，娱乐娱乐。 amusing adj. 有趣的;好笑的;逗人笑的;有乐趣的 an amusing story 逗人笑的故事 amused adj. 好笑的;逗乐的 We were all amused at his stories. 我们都被他的故事逗笑了。 There was an amused look on his face. 他面带愉悦的神情。 amusement n. 可笑;愉悦;娱乐;娱乐活动;游戏;消遣活动 amusement parks 游乐园 They played cards for amusement. 他们靠打牌来消遣 Her eyes twinkled with amusement. 她的眼睛闪耀着愉悦的光芒。 四、达标导练： I. 词汇语法填空 1. Police have appealed for _________ (witness)to the accident. 2. He has been witness ________ a terrible murder. 3. His smile is ________ witness to his new found happiness. 4. He became convinced of the need for cheap ________ (edit) of good quality writing. 5. She's the ________ (edit) of a new collection of ghost stories. 6. Before long he took over the ________ (edit) of the magazine. 7. They're showing the ________ (edit) highlights of last month's game. 8. She went up __ the platform and played two piano pieces. 9. They found a spot on a rocky platform ________ they could pitch their tents. 10. 【打印本页】【关闭窗口】 |