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一、导读： Key phrases： 1.advertising/ advertise/ advertisement 2.persuasion /persuasive/ persuade 3.channel/ change/switch channels 4.peak /at one's peak 5.boost/ boost exports/profits /boost sb's confidence 6.psychology/ psychological=mental/ psychologist 7.purchase/ make a purchase 8.memorable / memory/ in memory of / memorial 9.get across tosb / get away from /get by/get down to doing/get over /get through 10.brand /brand new 11.ambassador /ambassadress Key sentences：Based on-----, sth is------ Basing --- on -----, sb is------ Not only will this make---, but also it will---- 二、导学： Step 1 Lead in 1. Where do advertisements usually appear?________________________________________ 2. Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not?____________________________________________________________ Step 2 While reading Read the article and then fill in the following chart. Advertising: the power of persuasion | Part 1(para1): Introduction |
| Part 2(para_______) _________________________ | Para2: The history of advertising | Para3: ________________________ | Part 3(para_______) _________________________ | Para4: _________________________ | Para5: _________________________ | Para6: _________________________ | Part 4(para___7____) _________________________ |
 Step 3 Key sentences
1. As media channels have grown in number and type, so have advertisements. ( Line 8) [归纳拓展] so +be/ 助动词/ 情态动词 + 主语， 表示前者----，后者也--- neither/ nor +be/ 助动词/ 情态动词 + 主语， 表示前者不----，后者也不--- Lucy works hard. So ______________ my classmates. You have been to London. So __________ Lucy. Lucy doesn’t work hard. Neither ___________ Lily and her friends. 2. Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. ( Line 17) [归纳拓展] based on ----, 分词做状语 eg. __________ on a true story, the film is touching. __________ your decision on emotion rather than reason, you will regret sooner or later. 3. You will hear a variety of slogans any time you watch TV. ( Line 23 ) [归纳拓展] any time 连词 类似的连词: every time / the first time / the next time (line 39) _______________( 每一次 ) I come into the classroom, they are studying. 4. Not only will this make them feel more valued -----in, but it will also help companies target---have a positive effect on sales. ( Line 47) [归纳拓展] not only +句子 （句子要用部分倒装）， but also +句子 Not only ____________ they work hard, but also they are diligent. not only +主语， but also +主语， 谓语就近原则 Not only you but also he ___________( need) to work hard. 三、达标导练 (单句语法填空) 1. She said that she (make) much progress since she came here. 2. Until 1960, I (know) him for ten years; I met him for the first time in 1950. 3. At a young age, he (move) to Spain and now plays professionally for the FC Barcelona. 4. The town (found) by English settlers in 1790. 5. Playing football not only makes us grow up tall and strong but also (give) us a sense of fair play and team spirit. 6. This is the school you know I once studied. 7. That the President is coming (excite) all of us. 8. When you rewrite the paragraph, I advise you to leave out is unnecessary or misleading. 9. (complete) the project as planned, we'll have to work two more hours a day. 10. The boy pretended (read) when his mother came in. 11. She picked up the red envelope and turned it over out of (curious). 12. The restaurant is equipped with a fire alarm which should go off (automatic) as soon as smoke is detected. 13. There will be a full _____________ (investigate) to work out what caused the accident. 14. He challenged the _______________ (accurate) of the research results. 15. She felt she had been _______________ (discrimination) against because of her age. 16. These two books will be especially useful for editors, journalists, and other ___________ (profession) users of the language. 17. The museum has an ________ (interaction) computer network that explains basic scientific themes. 18. He is trying to persuade local and foreign businesses ____________ (invest) in the project. 19. I ______ (intend) to send Peter a gift to congratulate him on his marriage, but I couldn’t manage it. 20. The universities have expanded, thus ____________ (allow) many more people the chance of higher education. 21. You shouldn’t drive for more than three hours __________ taking a break. 22. It is the second time that I ____________ (attend) such a meeting. 23. It is generally accepted that a ___________ (memory) slogan in an advertisement can boost the sales of products or services. 24. The findings of these two studies seem to be ________________ (contradict). 25. I don’t know why you're laughing - there is nothing to be ___________ (amuse) about. 四、课后巩固训练（40分钟） 限时练习 五、反思感悟： 1. 本文的写作目的是什么？ 2. 本文的结构清楚了吗？
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